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(GN2) Segmenting the European Research and Education Networking User Base: Approach and Findings to Date


by Dale Robertson and Helga Spitaler from DANTE.

As a step towards learning more about who the end users of G√ČANT2 are and what services they really want, a segmentation of the user base is being produced: this is a division of the user base into subsets which share broadly similar profiles. The work will form the basis for performing marketing activity, but will also provide input relevant to the development of network services. The rationale for performing the segmentation will be presented, along with preliminary findings and ongoing work.

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This presentation is part of session Reaching the Users.

 


   
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Last modified on the 10th 2005f February 2005 - 15:10